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Marketing tools

Introducing Meta MCP — a bridge between your ads, Instagram and Facebook Pages and any AI agent. Ask in plain words, request a report, find the reason why — with no exports and no pivot tables.

No card needed No sign-up Read-only

martech.leadbass.com
The Martech dashboard: connected Instagram, Facebook and ad accounts, and the state of the daily collection
Agent
Cost per lead is up 67%. The cause: the 45–54segment, which took 38% of the budget.
14
tools for the agent
3
sources: ads, Instagram, Pages
0 ₸
to get started

How it works

Explain, suggest,
report

Add the server address in Claude or ChatGPT and approve access in the window that opens. From then on the agent works with your real numbers instead of a retelling of them.

Dig in and think out loud

Claude · Martech
You
Why did cost per lead rise this week?
Agent
Spend is up 38% and leads are flat. The increase went to the men 45–54 segment — a lead there costs $9.40 against $2.45 in your core audience. That segment switched on July 24, and was not running before.
You
What should we try instead?
Agent
The strongest organic response is on the facade Reel — 11.1% engagement with no budget behind it, and it has never been used in an ad. An audience similar to the one that watched it is already in the campaign, and it brings leads at $2.45.

Or ask for a report with conclusions

Monthly report
You
Build a report on the ad campaigns for the month and draw conclusions
CampaignSpendLeadsPricing
Facade · quiz$38.2014$2.73
Roofing · traffic$24.603$8.20
Retargeting$9.405$1.88
Total$72.2022$3.28
Conclusions
  • Roofing took 34% of the budget and produced 14% of the leads — the entire gap in cost per result rests on it.
  • Retargeting gives the cheapest lead but has hit its ceiling: spend has not grown for three weeks.
  • Cost per lead over the month rose from $2.44 to $4.10, and the turn came on July 24, when the 45–54 segment switched on in Facade.

Any breakdown you need: by day, week, campaign, ad, age, gender, geography, platform, device or hour.

The conversations above take place in your own Claude or ChatGPT. Martech has no chat of its own: we hand data to the agent you connected, and only in reply to your questions.

See what it does

What it does

Everything you need to understand about your ads and content

And the data you cannot understand it without.

Ad account data

“Why did cost per lead go up?”

We hand over the breakdowns, not the bottom line: age, gender, geography, placement, device, hour of day — and the cost of the result the campaign was launched for, not the cost of a click. The agent has something to compare against, so it reaches the segment where things break instead of restating the total.

Facade · quiz campaign · week over week
Before · July 22–28$2.45
After · July 29 – Aug 4$4.10
Causethe 45–54 segment
Share of spend on it38%

Ad account and Instagram together

“What should we try next?”

The agent sees paid and organic at the same time: which creatives worked, which posts landed with no budget behind them, which audiences produced results. That is something you can think out loud with — testing an idea before paying for it.

Instagram @yourbrand · 30 days
facade ReelER 11.1%
Before / after carouselER 4.2%
Project photoER 2.6%
Best organicnever used in ads
Similar audience$2.45 / lead

Instagram and Facebook Page

“When did this start?”

Meta gives you “right now”. How many followers you had on Tuesday, how many likes a post had on day three, when the budget changed and what the creative said before it was swapped — none of that is in the API at any price. We take a snapshot every day, so the agent has a “before”.

Followers @yourbrand · 30 days
July 12 · campaign paused
Growth over 30 days+184
Before July 12+8.4 a day
After+2.1 a day

Every answer

“What if the data isn’t there?”

Instead of an empty answer the tool returns the reason: which permission is missing, or which metric Meta removed and what replaces it. There is nothing left for the agent to invent. And every number comes with where it came from — accumulated history or a live request to Meta — and exactly which period it covers.

Tool response · metadata
Sourcerequested live
Data periodJul 29 – Jul 31
Instagram reachunavailable
This metric needs a permission granted after Meta reviews the app. We do not substitute an estimate for it.

Wider than ads

The whole funnel,
not just clicks

The agent sees the path from impression to lead — and knows where it breaks.

Impression3 946
Link click58
Landing page view52
Lead5
Conversation1

Pixel leads, form submissions, Direct conversations, add-to-carts, purchases with revenue and ROAS — everything you have set up in Meta reaches the agent with a cost attached to each action.

Bar widths are schematic; the numbers are real.

Instagram

Not only your own posts

Collabs and mentions

Posts by partners and creators where your account is tagged. They are missing from the normal post list — they belong to someone else’s profile — but they show up on your grid, so they belong in the report too.

Every post over time

Likes and comments are captured daily, so you see how a post gained response, not just where it ended up. Engagement against your follower base is calculated for you.

Formats and cadence

Reels against carousels against photos, slide counts, posting frequency and how it relates to follower growth.

Awaiting Meta review

Reach, saves, demographics

These metrics and Stories statistics require advanced platform permissions. Until we have them, the service says so plainly rather than substituting an estimate.

An Instagram post grid with reach, engagement, views and cost per result shown on each post

What makes it different

Plenty of services hand you Meta data.
Almost none accumulate it day by day.

Official Meta MCP
Cross-channel services
Ad management tools
Martech
Ad analytics
Yes
Yes
Yes
Yes
Instagram and Pages
No
Partly
Rarely
Yes, in full
Daily organic history
No
Depends on the plan
No
From day one
Campaign change history
No
No
No
Yes
Collabs and mentions
No
Not offered
Not offered
Yes
Editing budgets and campaigns
Yes
Sometimes
Yes
No — read-only
When data is missing
API error
Varies by service
Varies by service
An explanation of why
Billing unit
—
Per data source
Per ad account
A whole brand

This comparison is based on the public descriptions and pricing of these services as of July 31, 2026. We do not replace Ads Manager — decisions that matter are still worth checking there. And if you need to manage bids from an agent, Meta’s official connector does that better: we are about what it does not cover.

Three steps

A couple of minutes to your first question

1

Sign in with Facebook

There is no separate sign-up, and we never ask for or store your password. If you are already signed in to Facebook, it is one click.

The only permissions we request are for reading statistics.

2

Pick your accounts

We show everything you have access to: ad accounts, Instagram profiles, Facebook Pages.

Tick the ones you want — nothing is collected for the rest, and you can switch any of them off at any time.

3

Connect your agent

Add the server address in Claude or ChatGPT and approve access in the window that opens. n8n works too, as does an agent of your own.

The first numbers arrive immediately: Meta serves ad data for any past period.

Organic and change history starts accumulating the moment you connect — nobody hands it over retroactively, Meta included. So the sooner you connect, the sooner you have what no other service can show you.

What is next

Where the service is heading

Today Martech observes and explains. Next comes more than analytics: reading the creatives themselves, insight from conversations, and running ads from the agent.

Planned

Creative analysis

The agent looks at the image and the video themselves, not only the numbers underneath: what is shown, how that relates to the response, and what separates a creative that worked from one that did not.

Planned

Insight from conversations

Between a lead and a sale there is a conversation. It shows what people ask most often, where deals fall apart and how fast your team replies.

Planned

Ad management tools

Switch on, switch off, change a budget — on an explicit request and with confirmation. For now the service is read-only, and read-only stays the default.

Pricing

Free*

All of the analytics, unpaid and unrestricted. The only asterisk is on how many accounts you connect.

0*
One brand in full: an ad account, an Instagram profile and a Facebook Page. No time limit, no card.
Start free

What is included

  • Complete ad analytics, for any past period
  • Breakdowns by audience, placement, device and hour
  • Instagram: posts, mentions, collabs
  • Your Facebook Page and its metrics
  • Daily history accumulating from day one
  • Any AI agent that speaks MCP

* Need more brands? We work out terms separately for agencies and chains. Get in touch.